Personnel Management

Question: Compose a report about the staff the board of the showcasing division. Answer: Presentation SingTel is a media transmission organization dependent on Singapore. It works in 25 nations. This is the biggest portable system administrators in Singapore and the supporter base of this organization is 500 million clients. The organization gives IPTV; versatile systems; line communication administrations; ISP. It is additionally biggest firm as far as market capitalization recorded on SGX. As on 2014, the organization holds 82% of the fixed landline showcase; 43% of broadband market and 47% of portable market in Singapore. As of late, the organization is wanting to dispatch 5G benefits so as to help the countrys vision of turning out to be Smart Nation. The organization is progressing in the direction of being first on the planet by 2020 to turn out 5G administrations (Level, 2015). In this report, advertising branch of SingTel has been decided for work examination; work structure and it will suggest enrollment and determination methodologies. Occupation Analysis The promoting division of an organization assumes a critical job in accomplishing the objectives of the organization by amplifying the income of the organization (Daft, 2012). In this manner, it is critical to dissect the expected set of responsibilities and determination of this office. To be explicit, here the report will concentrate hands on investigation of showcasing administrators. Expected set of responsibilities Brief Overview: The promoting division of this organization centers around producing income and expanding piece of the overall industry. They add to the development and benefit of the organization (Philip, 2016). By figuring appropriate technique; doing statistical surveying; improving deals execution the promoting branch of SingTel can accomplish its objective. By arranging occasions like deals; course and shows, this division draws in the partners. Assignment: Creating estimating systems Assessing advertising system Growing new items Advancing the brand through viable systems Chipping away at visual appearance of the organization, for example, logo; sounds or music of the ad and so on Creating open connection Choosing items that are to be shown at exchange Exhorting about the shading; structure and bundling Dealing with the offices like merchants; wholesalers by haggling with them (Hollensen, 2015) Obligations: Managing the promoting financial plan of the organization Sorting out limited time crusades Checking the report and execution of the sales rep of the organization Organizing with the salesman and encouraging them to improve their exhibition Enrolling the salespersons and train them appropriately Getting ready online special action Speaking with lawful staffs of the organization to determine issues like copyright encroachment; sovereignty sharing and so on Allocating undertaking to the staffs of the showcasing office Distinguishing the patterns of the market and define procedure in like manner Investigating the new market and focus on the particular buyers Building correspondence with the top administration and the lower level specialists Imparting data to the departmental representatives to offer better client care (Baker, 2016) Duties: The significant duty of the advertising division of SingTel is to indicate the goals and focuses of the representatives of the office. The showcasing administrators are liable for in general promoting exercises of the organization (Ivanovic Collin 2015). Some significant obligations are as per the following: Overseeing brand and making corporate personality. Answering to the senior supervisory group or straightforwardly to the Managing Director of the Company Appropriate statistical surveying and dissecting the discoveries before actualizing any system Satisfying the companys destinations of getting high benefit Employment Specification From the above expected set of responsibilities, unmistakably, advertising chief is liable for whole administration of the showcasing division. Thusly, some activity determinations for the Marketing Manager have been resolved from the above examination, which are key instruments for the achievement. Promoting Manager ought to have at any rate 10years of involvement with the advertising position in a comparative industry. They should be understanding of taking care of group of ten individuals. The showcasing chief should be a compelling communicator. The individual must have imaginative and inventive reasoning capacity. Promoting Manager ought to have the option to adapt to the any sort of progress in the market. Must have instruction specialization in business organization and promoting related field Employment Design The activity planning of an organization targets annihilating occupation disappointment and distance of the laborers because of the errands they need to perform. The organizations attempt to improve efficiency of the laborers by giving the non-money related returns. The employments are intended for effectiveness; inspiration; security and wellbeing and mental limit (Tims Bakker, 2013). The SingTel should structure its activity of the promoting directors so as to not build the expense to the firm. The job of the administrators can be structured as offering preparing to the colleagues to improve their productivity, to accomplish the objectives by the showcasing directors. The proficiency of the showcasing office can be improved by not drawing in the workers in the monotonous errand (Purce, 2014). They get exhausted as think that its futile to do a similar undertaking. Thusly, SingTel ought to include the representatives of the showcasing division in the whole promoting procedure of the organization. This will assist them with understanding The occupations of the workers in the showcasing division ought to be structured so that it rouses the representatives. In the event that the promoting directors alongside the showcasing group are fulfilled from the best possible inspiration, at that point they will think about the clients fulfillment. By giving huge part of work makes the activity all the more intriguing to the laborers. The activity ought to be planned so that the workers of SingTels promoting division can predict work improvement inside the organization (Wood et al., 2012). Collaboration with the collaborators and adaptability in occupation can rouse the workers. The proportions of work wellbeing and wellbeing are actualized for the laborers of each level. In any case, this report will concentrate on the WSH of showcasing office. The SingTel should concentrate on giving safe work place so as to improve the representatives devotion and make them progressively mindful towards their obligation. The promoting office is locked in with both indoor and open air errands. The organization must take legitimate measures to give the wellbeing of the laborers who are occupied with field works. They should plan the activity so that open air works are disseminated rotationally to the various representatives (Doellgast, Sarmiento-Mirwaldt Benassi, 2013). The activity jobs ought to be structured so as to not hamper the wellbeing and security of the representatives of showcasing division. The activity plan for the psychological limit suggests that the businesses should know the extraordinary needs of the individual specialists, who are old or have some physical or mental incapacities. The promoting directors ought to be cautious with respect to the physical and mental capacities of the laborers. SingTel should structure the activity in a manner with the end goal that the data is sifted more. The activity must be planned and forced by the psychological ability of the laborers. Enlistment Strategy Enlisting the showcasing administrator or the advertising group is an essential component of shaping a proficient promoting office. The employing cost of a salesman is very costly and unsafe also. This is on the grounds that; on the off chance that the individual is experienced, at that point SingTel needs to pay a higher pay. Be that as it may, this will exceed the odds of not missing the objective. Conversely, an unpracticed individual will be saved money however the hazard is more in missing the objectives (Morgan Piercy, 2015). Utilizing right sales rep with legitimate ability is likewise an issue for the enrollment leading body of the organization. In any case, if the organization can utilize one worker with legitimate necessity of aptitudes, at that point the business will sell the expert administrations that are of increasingly esteemed. This representative will likewise contribute more an incentive to the business. The enrollment techniques of the organization must incorporate expounding the program and plan of the organization to convince the understudies or new contestants to the workforce. Present the maps; pictures and past execution of the organization can pull in potential laborers. Association with understudies before culmination graduation, since; understudies select the organization they know superior to investigating the opposition. The methodology of SingTel must consolidate characterizing the position appropriately. The enrollment leading group of the advertising division must assess the obligation of the activity job; organize the aptitudes and experience that it needs inside the up-and-comers (Mgge, 2016). To select the best up-and-comers in the showcasing group, SingTel can include some particular measures for assessing the applicants. Notice for enrollment ought to be in a way that will move the potential contender to apply for the post. Another enlistment procedure of SingTel c an be employing potential applicants through referrals, which is an extraordinary wellspring of effective up-and-comers. Educating the merchants; clients; loved ones about the empty position will bring effective candidates. Reference can be gotten from the current showcasing staffs, as they have more contacts. The commercial ought to be given in the well known and suitable sites (Mahmood, 2014). Enrollment procedure the organization should join content on the site that depicts everything to the activity candidates. Long range informal communication locales are another significant mode of posting work necessity. On the off chance that SingTel isn't getting right applicants, it ought not bargain by choosing an average laborer, as this may prompt extraordinary misfortune to the organization. Interest in the enlistment procedure ought to be done in a way with the goal that the expense of recruiting laborers can be financed by allotted store of the organization. Choice Strat

Satying in one place

A few people spend their whole lives in a single spot. Others move various occasions for the duration of their lives, searching for a superior Job, house, network, or even atmosphere. Which do you like: remaining in one spot or moving looking for somewhere else? Use reasons and explicit guides to help your assessment People are originating from fluctuating networks with various foundations. Some of them like to remain and live In one nation as long as they have a sanctuary, a fair hurl, and great friends.However, others may like to move around searching for a superior life and great living onditions. To the extent I concerned, I give more bit of leeway for the late supposition for some First of all, individuals who embrace going in their life are bound to be reasons. fruitful and arrive at their definitive objectives. In other words, in the event that anybody imagined to be recognized, he/she ought to procure wide data in his/her major. A science field is one model that is required a scholar to have an unmistakable vision and bounteous data about hormones, animals, fossils, etc In request to get a colossal success.Therefore, moving starting with one spot then onto the next is an extraordinary path for im/her to have a tremendous foundation and being presented to various ideas and Another explanation Is that these individuals who know about moving points of view. also, changing their llvlng place secure certain, remarkable qualities that contrasts them from others. Since these who tend to live In more than one nation are receptive, adaptable, versatile, and even cosmopolitan individuals. In my nation for instance which has perhaps the hardest guideline and ancestral conventions is accepting an ever increasing number of outsiders who are keen on living here for a while.When people got some information about their reasons, they may state to break the repetitive daily schedule of their lives, possibly to be uncovered with various societies, or even to all the more likely off their budgetary methods. Truth be told, changing the living spot is a legitimacy to upgrade and build up somebody's character. To summarize, † east or west home is best † is one approach to persuade ourselves to live In one spot whether it's beneficial for us or not. In opposite with aspiring individuals who have confidence In pursuing their fortune at whatever point It goes. In my perspective, changing the living arrangement Is acceptable as long as we get the focal points and advantages from each experience we have.

Analysing the performance of the Corporate Debt Market - Free Essay Example

The Planning era began since 1951 and DFIs were increasingly encouraged to finance the project funding needs of the Indian corporate sector. The Government of India and RBI facilitated the concessional rates for corporate sector by giving the following to the DFIs: Access to low cost funds Permission to issue bonds with government guarantee Allocations from budget With the onset of economic reforms, the budgetary support and government guarantee to DFIs was withdrawn. The DFIs converted themselves into commercial banks to have access to the public deposit mechanism and served as source of long term finance to the Indian corporate sector. Primary issuance market, in the corporate debt market, is dominated by non-banking finance companies and relatively small amount of funds are raised through issuance of debt papers by manufacturing and other service industries. The following are some of the different types of corporate debt securities issued: Non-Convertible Debentures Partly-Convertible Debentures/Fully-Convertible Debentures (convertible in to Equity Shares) Secured Premium Notes Debentures with Warrants Deep Discount Bonds PSU Bonds/Tax-Free Bonds The sections herein explain the following: Significance of a vibrant corporate bond market Prerequisites for the development of corporate debt market Reasons for under-development of the corporate bond market in India Significance of a well developed corporate bond market 1. Reduce dependence on banks for long term finance Due to regulatory constraints and absence of proper incentives to opt for corporate debt, the corporate sector in India prefers the banks as a source of long term finance. The East Asian crisis showed the pitfall of excessive reliance on bank financing. 2. Create a source of long term financing Developing countries like India will have opportunities for long term investments, especially in infrastructure projects. Banks, having short term liabilities, may not be able to continue and meet the growing needs of a developing country with long term financing requirements. A vibrant bond market gives access to such long term debt. The ability of raise funds has a long lasting effect of the growth of the economy of a country. Hence creating a more stable source of long term finance is crucial. 3. Cheaper source of finance Corporates with good credit rating lose out on the opportunity to raise funds directly from the market. As the corporate debt market develops and becomes liquid, the cost of raising funds will also reduce and also bring stability. Prerequisites Less complex regulatory framework for public issues The main deterrence to corporate in issuing debt securities to the public is the lengthy and rigorous procedure that entails it. Thus the regulatory framework needs to be simplified and made more conducive and issuer friendly to good credit rated companies. Reduction in time and cost of issuances The time required and the costs incurred in making public issues must be reduced to incentivise the corporate sector. Reduction of corporate sector dependence on banks The mindset of the Indian Corporate sector to depend on banks to finance their long term investment needs must change. Legal Structure There must a robust legal structure in place to encourage innovative financial products that would cater to various risk-return appetite of a diverse set of investors. Market Infrastructure The market must be made more conducive to the trading, reporting and settlement of trades in the corporate bond market. Transparency must brought in through efficient price discovery process. Presence of rating agencies Credible rating agencies must be present in the market to give information about the credit worthiness of the issuer and the debt securities Developed Government securities market The G-Sec market needs to be well-developed as the price and yield of corporate bonds are marked on the basis of the benchmark G-Sec prices and yields. Reasons for slow development of Indian corporate debt market Lengthy regulatory requirements and disclosures The regulatory requirements for public issues were rigorous in terms of quality and type of disclosures Utilization of funds The utilization of funds raised through public debt securities was required approval and was mandatorily needed to be disclosed to the retail investors. Minimum Investment Grade Bonds had to have a certain minimum investment grade for it to be issued in the primary market. Those below this minimum investment grade were not allowed to be issued to the public. This clause was removed as per circular to amend the DIP (Disclosure and Investor Protection) Guidelines, 2000. Risks Involved The offer document must contain the issuers perception of risk on matters such as assets and debtors, dilution risk (changes in credit quality of pool of assets), currency, interest and other risks. Disclosures Disclosures regarding the public offer, the debt instruments, the issuer, the originator, the servicer, the Trustees, the transaction structure and cash flows. The rigorous norms that have to be followed for issuing bonds make this process lengthy and burdensome process as compared to raising funds from the banks or other institutions or through private placement option Listing of debt securities Filing on stock exchanges: The firm needs to make an application to one or more recognized stock exchanges for listing of their debt securities. Draft offer documents: The firm needs to file draft offer documents with the designated stock exchange and have it posted on the websites (if any) of the company, lead merchant banker and the designated stock exchanges. Excessive dependence on bank loans and private placement The Corporate prefers bank loans to finance its long term investment needs to issuing debt securities in the primary market. Also, they can raise funds in the primary market through public issue of bonds or through the private placement route. The Indian corporate sector still prefers private placement as the firms find issuance of public debt securities is a lengthy and rigorous task. Also, the cost of issuance exceeds the cost of private placement. Another factor is that more funds can be raised through the private placement route. Non-transparency The corporate bond market was non-transparent as there was no system to enable efficient price discovery and allow comparison of prices quoted by seller and strike the best deals. Non-availability of information Till 2007, there was no information available on the trading activities in the corporate debt market. To improve this, SEBI, in 2007, permitted BSE and NSE to set up reporting as well as trading platforms to get real time information of trade volume, trading prices and other trading activity related data. Trading on OTC market could be reported through the reporting tool of NSE or BSE. Issuance costs Advertisements The public issue needs to be accompanied by advertisements in a national daily with wide circulation informing the public about the issue and giving truthful information. Credit Rating Earlier, bond issuers had to obtain rating from two separate credit rating agencies increasing the cost of issuances. This clause has been amended since 2007 to obtain rating from just one rating agency. Minimum Subscription The issuer may decide on a minimum amount of debt it seeks to raise from the public and it must be mentioned in the offer document. In the event of non-receipt of the minimum subscription, the money needs to be refunded to the applicants. Thus all costs involved for issuance like merchant banker charges, advertisement costs will have to be incurred with no result. Dematerialization of instruments Also, the issuer has to enter into an arrangement with a registered depository for dematerialization of the securitized debt instruments that are proposed to be issued to the public. Auditing expenses An auditor and a valuer may be appointed to look into the books of accounts of the entity and for proper valuation of asset pools. The expenses of such an audit may be borne by the originator. Fees Application fees, registration fees, annual fees, filing fees for offer documents. Settlement and Clearing System There was no settlement and clearing system in place for the corporate bonds. The settlement on BSE is done on a rolling basis using BOLT (BSE Online Trading) whereas NSE uses its NSCCL (National Securities Clearing Corp. Ltd) platform to settle corporate bonds trades. However, majority of the transaction is in the OTC market with bilateral settlement. Investor diversity Most of the investors do not have a long term view in mind. The household which could form a major part of the investor base is practically absent in the corporate debt market in India.

Starbucks Brand Positioning Free Essay Example, 2000 words

Along with this, the strategy of repositioning the brand is also evaluated along with existing marketing issues and challenges faced by the company and the services marketing mix of the company. The report also suggests the possible adaption or changes in the service marketing mix which should be incorporated into the company in order to reposition the brand in effective and efficient manner. Branding facilitates the organizations in the process of attracting and retaining more customers and hence making more revenues and sales. In this new era of globalization and technological advancement, it is important for every organization to work on building relationships with the customers and for this there is the need for brand management and brand strategies. As a result, it has become important for the organizations to include brand management and relationship marketing in the overall integrated marketing communication strategy (Lovelock Wirtz, 2011). It is not easy for any company to build big brand names and brand images. This requires proper and well-thought brand strategies and positioning, same is the case with the Starbucks. The founders and management of the company have been focusing on promoting the Starbucks. We will write a custom essay sample on Starbucks: Brand Positioning or any topic specifically for you Only $17.96 $11.86/page

Environmental And Social Influences Of A Person s...

Environmental and Social Influences Studies have shown the impact a person’s environment can have on their upbringing, their attitude, their personality, and how they adapt or handle tough situations. No truer words are apparent with adolescents and how their environments can lead to substance abuse. For many adolescents, risk factors, such as family problems and community violence frequently lead to substance abuse (McWhirter et al., 2013). Society is very good at encouraging people just to do about anything. Though they may not go right out and say, â€Å"Go do this, or do that†, they sugarcoat it through subliminal messages, also known as commercials, television programs, movies, and advertisements. During a stage where adolescents are vulnerable and easily influenced, it is not too farfetched to think they will practice what they see. Companies that advertise alcoholic products make them seem glamorous and make the experience seem exciting. It is simpler to say that each person makes their own decisi ons, which affirms the first amendment of â€Å"freedom of choice†; however, it is necessary to recognize that at some point it becomes difficult to avoid all these possible addictions when they are plastered at every corner. Violence in the household or in the community are common predictors for substance and alcohol users. Recent research studies have shown that, â€Å"†¦heavy episodic drinking and marijuana use were risk factors for the perpetration of dating violence; †¦ alcohol use wasShow MoreRelatedUnderstanding Personality1579 Words   |  7 Pagessituation and interactional theories in particular. Every individual has a unique personality, which is known as their psychological makeup. This is known as the relatively stable, psychological structures that shape a person’s actions in a specific environment. (Gill, 1986) This essay will look at the established theoretical psychological understand of personalities. Where did sports psychology begin? Sport psychology began in the 1890s thanks to the psychologist Norman Triplett, who was a keen cyclistRead MoreIndividual Diffferences - How environmental factors affect Personality Intelligence1525 Words   |  7 Pagesevaluate the ways in which environmental factors can impact on the development of an individual’s personality and intelligence. The discussion in this essay entails the extent to which environmental factors impact an individual’s development of personality and intelligence. Development can be defined as ‘improvement in function’ which would imply that it occurs with the progression of age. Personality has been found to have a substantial genetic influence however economic and social factors have been foundRead MoreCompare And Contrast When I Heard At The Close Of The Day By Walt Whitman1002 Words   |  5 PagesHappiness is sought by many, but what one person defines as happy may differ from what another person defines as happy, and people find this feeling in many different places and ways. In his poems â€Å"When I Heard at the Close of the Day† and â€Å"The Sleepers†, Walt Whitman relates one’s happiness and general well-being to one’s environmental and societal circumstances using literary devices, demonstrating how people’s surroundings can positiv ely or negatively influence their mood. In both â€Å" When I Heard atRead MoreEnvironmental Psychology1009 Words   |  5 PagesEnvironmental Psychology Paper Robyn A. Cole August 13, 2012 PSY 460 Edward A. Muhammad, M.S. Environmental Psychology For more than the past ten years, the field of psychology has covered drawn out analysis and delved into the correlation among human beings and the environment. Clayton and Myers state that, â€Å"Recent quantitative assessments of the human impact on nature give a sobering picture: the Millennium Ecosystem Assessment found that about 60% of the earth’s ecosystem Read MoreLiving A Sustainable And Eco Friendly Lifestyle1169 Words   |  5 Pagesimpact that these events have on the planet is changing the way humans interact with the environment. Music festivals produce large amounts of waste and have a direct effect on the carbon emissions into the atmosphere. The articles that will be explored were published between the years of 2009 to 2013 by credible sources. The authors all work and have studied in the area of event planning, hospitality, and environmental science. The articles presented in this paper are as followed: â€Å"How Green was my Festival:Read MoreThe Theory Of Human Development1060 Words   |  5 Pagesforces, memories, and conflicts that are usually unconsciousness† ().Following, the behavior perspective emphasizing on the observable behaviors and â€Å"outside stimuli from the environment†. () This approach believed that the à ¢â‚¬Å"full understanding of development is by carefully studying the stimuli that composed the environment†. (pg15). ______The cognitive approach examines the root of understanding and it â€Å"focuses on the process that allow people to know, understand, and think about the world. (p17)†Read MoreThe Major Components, Strengths, and Limitations of Urie Bronfenbrenner’s Ecological Systems Model623 Words   |  3 PagesSystems model in the 1970’s. Bronfenbrenner argued that to understand human development, the environment in which the person belongs must be understood (Bronfenbrenner, U.1979). The Ecological Systems model concentrically depicts how a person’s development is influenced by their wider environment. In the original model there were four ecological levels in the system, however in 1979 Bronfenbrenner added an additional fifth level (Bronfenbrenner, U. 1994). With the developing person in the centre, the fiveRead Morepsych 6451544 Words   |  7 Pagesindividuals. One s personality can help guide an individual throughout one s life, in addition to having powe r over the situation or task. Many, if not all of these factors of personality, traits, and genetics, make up who an individual is. One s may believe an individual s personality, differences, and individualities is the core of who an individual truly is. Genetics and Research Genetics illustrate the variations within one s personality and measures are accounted by an individual s geneticRead MoreA Research Study On Social Exchange Theory1439 Words   |  6 Pagesgroup members. Group members Marlene, Nalayini, Amir, and Citiara has selected topics from week 7 9 and have individual views on their topic. The following topics and argument was presented by each group members. Marlene: Social Exchange Theory Argument: Each person in a group perception is different and what we put in a group or relationship is what we get out of it. However all relationship have give and take and how we feel about the group and the role we play does not often seem fair toRead MoreGreen Marketing in China1731 Words   |  7 Pagesdefinition to the green marketing. But about its essence, green marketing is a social responsible marketing activity. Compared with the traditional marketing, it has the following two characteristics: (1) Green marketing is the higher phase of marketing and the inevitable development tendency. 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Empirical Study In Malaysian Hotel Industry â€Myassignmenthelp.Com

Question: Discuss About The Empirical Study In Malaysian Hotel Industry? Answer: Introducation McDonalds was found in 1940 by Richard and Maurice McDonald in California. It is an American fast food retail chain restaurant. Today, this retail fast food restaurant is being introduced in almost big and emerging parts of the globe. Approximately 69 million customers are being served with adequate qualitative food items in more than 100 countries. They are famous for producing varieties of hamburgers i.e. vegetarian and non-vegetarian burgers are also being served to the consumers on their choice. Apart from the hamburgers, they also serves wraps, French fries made of potato, coffee, shakes, soft-drinks, etc. (Aaker, 2010). Now the company is planning to introduce new range of healthy burgers in both variants i.e. vegetarian healthy burger and non-vegetarian healthy burger. With the consumption of fast food products, most of the people have been suffering from over-weight diseases, addiction towards the fast food items, etc. The idea of introducing healthy burger was invented from this source and this will help the addictive consumers of fast food products to satisfy their needs without suffering from over-weight and other types of diseases which may occur due to regular consumption of fast food items (Klein, 2016). The ingredients of healthy burger will include fresh and healthy vegetables whereas its patty will be made of mixture of spinach and fenugreek and the corn flour will be used to mix these items. Apart from the above ingredients, the bun of the burger will be made of multi-grain bread. These all ingredients will provide adequate health safety as well as the taste of the healthy burger will al so be delicious as it will be served with chesses and healthy juices. In terms of non-vegetarian burger, patty of the burger will be made of mixture of egg, chicken and cheese. Apart from the patty, all other ingredients will remain same as compared to healthy veggie burger (Akaka, Vargo Lusch, 2013). Strategic Focus and Plan The primary goal behind launching healthy burgers range is to improve the perception of consumers towards fast food industry. Prior to this, only certain age group of people were consuming fast food items but with the introduction of healthy burgers, other age group people can also be targeted. It will help the McDonalds to enhance their market share across the globe. Apart from this, this operations is serving qualitative and delicious hamburgers, wraps, coffee, etc. As they are in the fast food industry since 1940, the have developed quite impressive goodwill across the in the industry, hence; they does not need to put much efforts in terms of promoting the new range of burgers. They just need to spread the information in relevance with the features and characteristics of healthy burger for enhancing the products demand in the target market (Ang, Benischke Doh, 2015). Core competencies of McDonalds Primary core competencies of McDonalds are their trained and professional staff, impressive products development strategies, attractive promotional campaigns, market presence in over 100 countries of the world and most of their outlets are based on franchising type of business. Apart from this, their secret formulas to produce delicious fast food items as well as their outlets prime locations also provide competitive advantage to McDonalds (Angeloska-Dichovska Mirchevska, 2017). Situational Analysis McDonalds is known for producing delicious fast food items and with this; they have developed their distinctive image across the globe. This organization is known for solving their consumers queries in relation with the quality of the products. They have adopted numerous strategies in order to serve the improved and enhanced qualitative products to its consumers in order to fulfil their needs to the optimum level. In the current situation, McDonalds have developed the strategy to enhance their revenues through launching healthy burgers in vegetarian as well as in non-vegetarian variant. For this, all age group people will be the favourite choice for organization in terms of the products promotion in the target market. Marketing mix tool will be very effective in terms of promoting the new range of burger in the target market (Armstrong, et. al., 2015). Product: Organization is planning to use the special characteristics of the healthy burger in terms of the promotion of the product. This will help the organization to introduce their new innovation in an adequate and efficient manner. Healthy burger has numerous advantages such as it is a fast food item but none of its characteristics matches with the fast food items. The unhealthy ingredients which make the burgers, pizzas, wraps, etc. tasty are quite harmful for the human body if they are consumed on regular basis. In order to reduce the harmful impact over the human body of unhealthy fast food items, organization has invented the idea of launching healthy burger which will not leads to health related issues despite being its consumption on daily basis (Brandt, Cazzaniga Hann, 2011). Price: McDonalds pricing strategy is being unique always and this time, organization has adopted the strategy of cost-effectiveness in order to set the price of their new range of hamburgers. Setting adequate price for the product in relevance with the adaptation of pricing strategy will help the organization to enhance the demand of the new and unique range of burgers. Fast food items are generally consumed by young age group people, hence; target audience are limited but with the introduction of healthy burger, option in relevance with the target market will be diversified for McDonalds. Due to this, McDonalds will be able to enhance their revenues in the target market (Kim Hyun, 2011). Place: The new range of burger will be available with all authorised outlets of McDonalds across the countries in which their presence exists. In order to enhance the performance of the organization, exclusive range of burgers will be delivered from the separate counter in the outlet. This will help the organization to divert the focus of other consumers towards the new range of burgers launched. The products characteristics will play crucial role in terms of enhancement in the organizations new range of products demand and apart from this, McDonalds will also try to open more outlets in the prime locations of the target market in order to promote their healthy range of burgers (Cornelissen Cornelissen, 2017). Promotion: Promotion has the great weightage in terms of making the effective marketing mix technique. The element of promotion of the products plays vital role in the marketing plan and in terms of McDonalds new range of burgers, adequate promotional techniques will be adopted in order to enhance the efficiency of the healthy burgers. McDonalds have a great brand value in the global marketing hence; they do not need any special tool to promote the products. But the adequate set of strategies will be adopted for increasing the revenues of the organization in terms of targeting more number of audiences (Johnston Bate, 2013). Evaluation and Interpretation Evaluation of the existing marketing plan will be done under this procedure in terms of evaluating the effectiveness and the efficiency of the new range of burgers introduced by the organization in the target market. The actual results achieved with the execution of this marketing plan will be compared with expected results from the marketing plan execution (Mohammed, Rashid Tahir, 2014). If the results will be matched with the expectations, then organization will be able to analyse the effectiveness of the marketing plan used to promote the healthy range of burgers in the target market. Otherwise an option needs to analyse with more advanced techniques and strategies so that expected objectives and the goals could be achievable easily. Failure of marketing plan could be due to change in the environmental conditions of the target market, change in the taste of the targeted audience, etc. (Czepiel Kerin, 2012). In terms of interpretation of the exiting marketing plan used to promote the healthy range of burgers in the target market, it was observed that this marketing plan will be the most adequate plan in order to promote the new invention of the organization. As this innovation is the part of targeting various segments of the consumers hence; this marketing plan has the capability of attracting the number of segments of the public in the target market (Fischer, et. al., 2011). Control measures will also be adopted in order to review the effectiveness of the marketing plan executed for the promotion of the healthy range of burgers in the target market. The expected and the actual results of the marketing plan be compared on the basis of the outcomes obtained for the comparison process, appropriate changes will be made in order to reduce the demand of the new range of burgers especially launched to enhance the revenues of the organization (Greer Ferguson, 2011). Marketing and promotional strategies McDonalds is known for producing numerous items included in the fast food items category and they are working in the same field since 1940 and they are serving their range of fast food products in more than 100 countries across the globe. In terms of promoting the new range of healthy burgers launched by the organization, they does not need to adopt advanced set of promotional strategies infect they should include the segment of these healthy burgers in their existing advertisement campaigns. This will help the organisation to reduce the cost of the production as advertisement and promotional campaigns costs are being included in the price of the product. Adaptation of advanced set of advertisement techniques will leads to increase in the prices of the new range if healthy burgers and it could leads to reduction in the demand of the burgers due to high price (Gregor Hevner, 2013). In terms of promotion of the new range of burgers, McDonalds could use their existing promotional strategies. This will help them to reduce their cost of the production. In terms of electronic media platforms of promotion, organization could promote their new range of products through their social media mediums as well as the advanced set of strategies needs also to be implemented for enhancing the demand and the spreaders of the knowledge in relevance with the unique features of the products amongst the targeted audience (Helms Nixon, 2010). Conclusion From the above discussed strategies and elements of marketing plan to promote the healthy range of burgers in non-vegetarian as well as in vegetarian form of variants. In order to analyse the effectiveness of the marketing plan discussed above, it could be concluded that elements and the strategies used to enhance the demand of the products will help the organization to increase their potentiality as well as the revenues of the organization could also be increases with the implementation of the existing marketing plan to promote the new range of burgers. It has been concluded that the existing marketing will enhance the performance of the McDonalds and it will help the organization to achieve its desired goals and the objectives. References Aaker, D. (2010). Marketing Challenges In The Next Decade.Journal Of Brand Management,Vol. 17 (5), Pp. 315. Akaka, M. A., Vargo, S. L., Lusch, R. F. (2013). The Complexity Of Context: A Service Ecosystems Approach For International Marketing.Journal Of Marketing Research,21(4), 1-20. Ang, S. H., Benischke, M. H., Doh, J. P. (2015). 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The Best Ways to Prevent Overdue Accounts Receivable and Accounts Payable free essay sample

The best way to prevent overdue accounts receivable is to ensure that all current debtors are current with their individual payments. This can be done in several ways. One option is to have the customer setup an auto payment plan, allowing the company to receive the monies owed automatically over a predetermined length of time. This method usually entails offering the customer a line of credit and is slowly gaining popularity. Another way is to have the customer pay for the entire amount at once, which is the most common way such things are done. In this method the customer pays the full amount at the time the goods or service is received, thus their balance, and the account receivable balance for this transaction, are at zero immediately following the transaction. The third method is for the customer to prepay for the goods or service. This method has the customer pay BEFORE they receive what is being purchased, and keeps the respective accounts at a zero balance for the transaction. We will write a custom essay sample on The Best Ways to Prevent Overdue Accounts Receivable and Accounts Payable or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A variant of this method is where the customer prepays for part of the transaction, leaving a deposit, paid prior to receiving the service or goods, then either paying the rest in full upon delivery or making scheduled payments of a predetermined amount over the course of a predetermined time line. Using one, or all of these methods in combination can ensure that a companys account receivable is never overdue, and that its outstanding monies owed are paid in a timely fashion. The best way to prevent overdue accounts payable is for a company to enter into agreements with the other companies it does business with, that allow it to either prepay all of its accounts on a regular basis for fixed usage goods and services. For example, prepaying for the twenty-three cases of fax/copier toner used each month. Another way if to setup a line of credit with another company for its services and setting up an auto pay schedule to pay predetermined amounts over a predetermined time frame. Thus this will allow the company to purchase goods and services as needed without the risk of not being able to pay for needed supplies or services. Also the company may engage in a policy of pay as needed goods and services, paying only for goods and services as it uses them or upon delivery. By using all of these methods, a company can ensure that it can preform its daily tasks and duties, without incurring a large amount of debt to other companies. Ideally, the best way for a company to avoid these situations is to ensure that its accounts receivable is taking in more than their accounts payable is required to pay out, basically that the company turns a profit. If the company owes more than it takes in it is failing as a business. If it takes in monies exactly equal to its operating costs, then it is not succeeding, but neither is it failing. When a company turns a profit, it is then that it is considered profitable, and can use the profits to expand its operations and scope, as well as make improvements to its facilities and even hire more staff. Doing this and even opening new locations and expanding their product line and services offered will, granted, incur them more debt, but it will also allow then increased revenue, which will hopefully cause a greater intake of profit, allowing greater expansion. If the company keeps up this profit cycle, then it will eventually turn a large profit, and thus will keep its account receivable and its account payable to profitable balances. Granted this is an over simplification of the process, and in order to maintain its maximum profits, the company will need to ensure it is getting the lowest prices from its suppliers and getting the maximum profit from its customers, but this is the most basic general principle of operating a business. This is possible though business to business negotiations, is easily achievable for any company willing to invest the time to do so. So in closing, through negotiation, smart business practice and expansion a company can prevent overdue accounts.