Starbucks Brand Positioning Free Essay Example, 2000 words

Along with this, the strategy of repositioning the brand is also evaluated along with existing marketing issues and challenges faced by the company and the services marketing mix of the company. The report also suggests the possible adaption or changes in the service marketing mix which should be incorporated into the company in order to reposition the brand in effective and efficient manner. Branding facilitates the organizations in the process of attracting and retaining more customers and hence making more revenues and sales. In this new era of globalization and technological advancement, it is important for every organization to work on building relationships with the customers and for this there is the need for brand management and brand strategies. As a result, it has become important for the organizations to include brand management and relationship marketing in the overall integrated marketing communication strategy (Lovelock Wirtz, 2011). It is not easy for any company to build big brand names and brand images. This requires proper and well-thought brand strategies and positioning, same is the case with the Starbucks. The founders and management of the company have been focusing on promoting the Starbucks. We will write a custom essay sample on Starbucks: Brand Positioning or any topic specifically for you Only $17.96 $11.86/page